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We use cookies on our website and mobile app for a variety of reasons which you can learn about below, and they can't harm your computer. We want our website to be informative, personal, and as user friendly as possible, and cookies help us to achieve that goal.

We appreciate some users may like more individual control over their visit to our website, and you can adjust your settings accordingly. If you do set your internet browser to reject cookies, it might affect your experience on the site. 

What we collect when you interact with our sites and apps

As you may already be familiar, most sites and apps collect certain information automatically in log files about the way in which you interact with them. This might include your IP address, geographical location, device information (such as your hardware model, mobile network information, unique device identifiers) browser type, referral source, length of visit to the site or app, number of page views, the search queries you make, and similar information.

This information may be collected by us or by a third party site analytics service provider and may be collected using cookies.

As we’ve described above, we use this information to help improve our functionality and services, run diagnostics, analyse trends, track visitor movements, gather broad demographic information and personalise our services.

What do we mean by cookies?

Cookies are small amounts of information in the form of text files which we store on the device you use to access our site or our marketing communications. Cookies allow us to monitor your use of our services and improve them. For example, a temporary cookie is also used to keep track of your "session".  Without that temporary cookie you would not be able to purchase flights via our site.

We also use cookies to for site analytics purposes and to monitor how customers interact with and receive our marketing communications (for example if you open the marketing communication and/or click through any of our offers). We might use this information to try to improve the relevance and tone of our future communications to ensure we’re servicing you as best as we can.

If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser, or alternatively visit http://www.aboutcookies.org. Please note that, if you do set your Internet browser to reject cookies, you may not be able to access all of the functions of the site. 

Our website uses both persistent and session cookies:

  • Persistent cookies are used to allow the website to recognise users when they return to the site and to remember certain information about their preferences. These cookies are cookies which stay on your computer permanently, until you "manually" delete them.
  • Session cookies are used in order to allow customers to carry information across pages of the website, without having to re-enter such information. These cookies delete themselves automatically when you leave a website and go to another, or when you shut down your browser.

We have also developed relationships with carefully selected and monitored partners, to assist in the delivery of a high quality website. Some of these partners may also set cookies during your visit to support customisation of adverts that you may see elsewhere on the Internet, and/or in order to meet contractual obligations with us.

The table below explains how we and our selected third party web partners use cookies and why:

Category: Vendor: Purpose: Where Online: Duration
Performance: Adobe Analytics Site analytics which allows us to understand how visitors are interacting with site processes to allow us to optimise the site to drive better performance. Includes some personal information. All pages of our regional websites, mobile sites and mobile app. Up to 2 years
  Adobe Target Allows us to test different concepts and page designs to our web audience, by serving different page versions at once and recording which variant drives more achievement of a specific goal. Also for personalisation to provide the best possible experience for our customers. Specific pages only, where tests are being carried out at that point in time.  (For example, testing two versions of our homepage, at the same time). 2 weeks
  Adobe Audience Manager Uniquely identifies visitors and allows us to create audiences to best quantify what our customer do for future targeted advertising and personalisation. All pages of our regional websites, mobile sites and mobile app. 18 months
  Adobe Experience Cloud Merges the Adobe Experience Cloud cookie ID with the Customer Flying Club ID upon login or entry into the site via marketing emails. This allows us to create audiences of our Flying Club members for future advertising and personalisation. Login pages of our regional websites and mobile sites and any entry page from email communications 2 years
  ForeSee To allow us to offer invitations to site visitors to gauge site satisfaction with processes. Our UK homepage, UK Flying Club pages, UK Book Flights pages and UK Online Check In pages. 2 years
  ClickTale Provides visitor behaviours and actions which allows us to understand how these visitors are interacting with the site, which allows us to communicate appropriately with them, both online and offline. All pages of our regional websites and mobile sites. Up to 1 year
  TrackJs Allows us to troubleshoot customer queries, provides input and output of customer activity. All pages of our regional websites, mobile sites and mobile app. Up to 2 years
         
Functionality: Ensighten Container Tag solution which allows us to manage site analytics and first party marketing tags.  Also help us to monitor our statistical sales data. Includes some personal information. All pages of our regional websites and mobile sites. Up to 2 years
  Live Engage Allows us to offer customers an invitation to talk with one our Customer Service agents online. Includes some personal information. Specific pages of our regional websites Up to 1 day
  Tealeaf Allows us to monitor customer activity on the website in case of troubleshooting problems. Includes some personal information. All pages of our regional websites, mobile sites and mobile app. Session cookie
  Points.com Allows us to facilitate purchase of Flying Club Miles Our UK and US Book Flights pages 1 day
         
Targeting CJ Affiliate
Bing
Doubleclick
Facebook
Flashtalking
Quantserve
Twitter
Amazon
Pinterest		 Some cookies are used by our Affiliate partners to track the referrals that they have generated and any sales resulting from these, for the sole purpose of compensating the Affiliates. Cookies are also used by these partners to track performance of marketing campaigns and recognise you on third party websites, to ensure marketing messages are as relevant as possible. In various places across the Virgin Atlantic website. Up to 2 years

To control the cookies set by our suppliers, or to view their privacy or cookie policies, you can visit their websites directly via the following links:

Accuen Kenshoo
Adobe Analytics LivePerson
Affiliate Future Marinsm
Affilinet Nonstop
Celebrus Optimizely
CJ Affiliate Specific Media
DART Tradedoubler
eDigital Research Trading Desk
Ensighten Travora
Flashtalking Urban Airship
Google Adwords US Travel Adnetwork
Google Affiliate Network ValueClick
iQuest Yahoo RMX

To enrich our website content, sometimes we may embed video content from other social media websites such as YouTube or Facebook. As a result, when you visit a page with content embedded, you may be presented with cookies from these websites. Virgin Atlantic has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.

We also offer a 'share page' widget on some of our web pages, where content can be shared easily on the following sites - Facebook, Twitter, MySpace, Delicious and Digg. These sites may set a cookie when you are logged into their service.  Virgin Atlantic has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.